Fremantle’s AFLW and Community Coaching Director Cam Shepherd said the unique platform gives community coaches and the general public inside access from Fremantle’s AFL, AFLW and community coaching experts.

“The hub will allow for community coaches anywhere to see how we plan and prepare our coaches and players here at Fremantle in the best possible practice, while providing content that is applicable to community football needs,” Shepherd said.

“There are a lot of very interesting stories in our coaches’ journeys – right through from our Assistant Coaches to our Development Coaches, as well as some of our players.

“As the only Club in the AFL to have this type of community coaching resource, it gives the community inside access to relevant skills, tools and knowledge, and we think our Hub provides a real point of difference to what you can get anywhere else.”

The digital learning hub already has over 350 community coaches registered, allowing them access from anywhere, at any time.

"We can’t get in front of every coach face-to-face, particularly in Western Australia, so the Hub allows us to reach a wider audience, providing up-to-date interactive workshops, classes, mentoring opportunities and other downloadable resources,” Shepherd said.

“We’re trying to cover a great cross-section that goes beyond basic skills and delves into helping players develop in all areas.

“A few examples of current content are ‘Fyfe’s Five’ skill development sessions, which go into how Nat prepares himself from a touch point of view prior to a game, as well as ruck coaching techniques from Simon Eastaugh, who has been a well credentialled coach for over 20 years.

“Another focus area we’ve addressed on the Hub so far is ‘how to prepare’ with Adam Read, who is meticulous in training preparation for pre-season, in-season and prior to a game.

“We also delve into the topic of mental fitness for coaches and players with Fremantle’s Head of Wellbeing, Angie Bain.”

Fremantle’s Head of Community Engagement Simon Eastaugh said the Club is committed to providing support for coaches, aiming to continue growing the game in the community.

“The Club is motivated to provide coaching development opportunities to regionally located community coaches to support growing the game across the State and beyond,” Eastaugh said.

“We would encourage any coach wanting to enhance their skills, to jump on board and utilise the free resources available to them from Fremantle’s Community Coaching Hub.”